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Serious Creativity: How to be creative under pressure and turn ideas into action - Softcover

De Bono, Edward

 
9780091939700: Serious Creativity: How to be creative under pressure and turn ideas into action
Softcover
ISBN 10: 0091939704 ISBN 13: 9780091939700
Verlag: Vermilion, 2015

Inhaltsangabe

If you want to be the best, focus on your most valuable asset: the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

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Über die Autorin bzw. den Autor

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com

Von der hinteren Coverseite

If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.

Aus dem Klappentext

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.

Learn how to: be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging

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Verlag
Vermilion
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0091939704
ISBN 13 
9780091939700
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
480
Kontakt zum Hersteller
Penguin Books Limited
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Vereinigtes Königreich
Verantwortliche Person
Penguin Books Limited
productsafety@penguin.co.uk

One Embassy Gardens, 8 Viaduct Gardens
London
SW11 7BW
Vereinigtes Königreich