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The Basic Arts of Marketing - Softcover

Guptara, Prabhu S.

 
9780091741655: The Basic Arts of Marketing

Inhaltsangabe

An introduction to marketing that aims to cover all aspects of the subject, this book is for specialists in other fields who are new to marketing, and for people who wish, for whatever reason, to understand this discipline. Particular attention is paid to introducing marketing to companies biased towards research, production or sales. The book is specifically aimed at non-specialist managers and business students.

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