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STRATEGIC MGMT REV/E 13/E - Hardcover

Pearce, John A.; Robinson, Richard B., Jr.

 
9780078029295: STRATEGIC MGMT REV/E 13/E
Hardcover
ISBN 10: 0078029295 ISBN 13: 9780078029295
Verlag: McGraw-Hill Professional, 2012

Inhaltsangabe

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 13e. This thirteenth edition of Strategic Management has a refined message and a new subtitle: Planning for Domestic & Global Competition. This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes NEW or revised chapter material, 30 NEW cases, and dozens of NEW illustrations.

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Über die Autorinnen und Autoren

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0078029295
ISBN 13 
9780078029295
Einband
Gebundene Ausgabe
Anzahl der Seiten
434
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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