Strategic Management of Technological Innovation - Softcover

Schilling, Melissa A.

 
9780078029233: Strategic Management of Technological Innovation
Softcover
ISBN 10: 0078029236 ISBN 13: 9780078029233
Verlag: McGraw-Hill Professional, 2012

Inhaltsangabe

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available throughMcGraw-Hill Create or from the Harvard Business School Case Database.

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Über die Autorin bzw. den Autor

Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schillings research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimers Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0078029236
ISBN 13 
9780078029233
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
314
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780071326445: Strategic Management of Technological Innovation: International Student Edition (Economia e discipline aziendali)

Vorgestellte Ausgabe

ISBN 10:  0071326448 ISBN 13:  9780071326445
Verlag: McGraw-Hill Higher Education, 2010
Softcover