"International Business: The Challenge of Global Competition, 12th Edition", by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of "International Business, 12/e" includes access to CESIM - an interactive IB simulation developed for industry professionals. "Ball, et. al." is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.Über den Autor:
Mike is the professor of Strategy and International Business, and Global Strategy and Law
Professor of Marketing and INternational Business
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