Essentials of Marketing Learning Aid - Softcover

Perreault, William D., Jr.; Cannon, Joseph; McCarthy, E. Jerome

 
9780077246433: Essentials of Marketing Learning Aid

Inhaltsangabe

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing

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