Exploring Innovation - Softcover

Smith, David

 
9780077158392: Exploring Innovation
Softcover
ISBN 10: 0077158393 ISBN 13: 9780077158392
Verlag: McGraw-Hill Inc.,US, 2015

Inhaltsangabe

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:

  • A greater emphasis on what innovation involves.
  • A new chapter on Value Capture.
  • Expanded coverage on Services and Process Innovations.
  • Two new chapters covering Global and Green trends in innovation.
  • 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

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Über die Autorin bzw. den Autor

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

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Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0077158393
ISBN 13 
9780077158392
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
360
Kontakt zum Hersteller
McGraw-Hill Education
https://www.mheducation.co.in/

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