Verwandte Artikel zu Retail Marketing

9780077157654: Retail Marketing
Softcover
ISBN 10: 0077157656 ISBN 13: 9780077157654
Verlag: McGraw-Hill Education - Europe, 2015

Inhaltsangabe

Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company’s value proposition, are considered.

Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.

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Über die Autorin bzw. den Autor

Dr Sean Ennis is Senior Lecturer and Director of the MSc Marketing programme at the University of Strathclyde. He is an experienced retail practitioner, consultant and lecturer with over 20 years’ experience in academia, during which he has taught retailing at both undergraduate and postgraduate levels. His extensive teaching experience has covered many overseas locations including Hong Kong, Singapore, Malaysia, Dubai, Oman,Bahrain, Abu Dhabi, Mumbai, Delhi, Shanghai, Athens and Switzerland.

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Verlag
McGraw-Hill Education - Europe
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
0077157656
ISBN 13 
9780077157654
Einband
Taschenbuch
Anzahl der Seiten
418
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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