Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and economic naturalist examples.
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Edward Cartwright is a senior lecturer in economics at the University of Kent, where he teaches a principles of microeconomics course. He received a BA in mathematics and economics at the University of Durham, and an Msc and PhD in economics from the University of Warwick. Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at the Johnson Graduate School of Management at Cornell University, where he also teaches principles of microeconomics in the College or Arts and Sciences.
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