The Business Environment

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9780077119720: The Business Environment
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The Business Environment offers a comprehensive introduction to the factors at work in today’s business environment, both within the organizations and in the wider environment in which businesses operate. It includes chapters on; political environment, social and demographic environment, organizational objectives, types of organization, the competitive environment and the international environment.

Plus, reflecting the continuing evolution of the business environment, this book includes new and up to date coverage of:

Business ethics
Cultural identity
The emerging economic power of China and India
Data privacy
Climate change

Key Features:

Cases:
Each chapter contains mini case vignettes that use real life examples to illustrate business environment issues. In additions you’ll find a full case study at the end of each chapter, as well as five extended cases studies at the back of the book. Companies featured include: Thomas Cook, Ford and 3.

User Friendly:
In addition to its reader friendly writing style, this book boasts a full range of learning tools. Each chapter includes: Learning Objectives, Thinking around the Subject boxes, Case Studies. Review Questions, Activities and Further Reading.

An Online Learning Centre accompanies The Business Environment by Adrian Palmer and Bob Hartley.

As well as Lecturer’s Resources this site includes the following resources for students:

Multiple choice self-test questions
Web Links
Glossary

Visit the Online Learning Centre at www.mcgraw-hill.co.uk/textbooks/palmer

Free access to these valuable learning resources with this book!

Biografía del autor:

Adrian Palmer is Professor of Marketing at the University of Wales, Swansea. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.

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Palmer, Adrian; Hartley, Bob
Verlag: McGraw-Hill Education / Europe, Middle East & Africa (2008)
ISBN 10: 007711972X ISBN 13: 9780077119720
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Buchbeschreibung McGraw-Hill Education / Europe, Middle East & Africa, 2008. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M0007711972X-G

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