Verwandte Artikel zu Principles of Services Marketing

Principles of Services Marketing - Softcover

Palmer, Adrian

 
9780077116279: Principles of Services Marketing
Softcover
ISBN 10: 0077116275 ISBN 13: 9780077116279
Verlag: McGraw Hill Higher Education, 2007

Inhaltsangabe

Principles of Services Marketing 5th edition is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.

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Über die Autorin bzw. den Autor

Adrian Palmer is Professor of Marketing at Swansea University, UK, where he teaches Services Marketing and Customer Relationship Management. His recent research at the University of Swansea has been concerned with factors that lead to successful buyer-seller relationships, in particular the role of service quality and communication.He has published widely in services marketing and related topics, including the tourism sector.

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Verlag
McGraw Hill Higher Education
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0077116275
ISBN 13 
9780077116279
Einband
Taschenbuch
Auflage
5
Anzahl der Seiten
624
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar