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Inhaltsangabe
Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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Über die Autorinnen und Autoren
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
John Fahy is Professor of Marketing at the University of Limerick in Ireland and Adjunct Professor of Marketing at the University of Adelaide, Australia. He has a distinguished track record of teaching and research in the fields of marketing and business strategy. In particular, he is known for his work in the area of marketing resources and capabilities and how these factors impact on organisational performance. He is a founder member of the MC21 group which has conducted research on marketing resources and performance across 15 countries. Other current research interests include evolutionary perspectives on marketing and strategic decision making.
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Foundations of Marketing
Verlag:
McGraw Hill Higher Education, 2006
ISBN 10: 007710918X
ISBN 13: 9780077109189
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Foundations of Marketing
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Paperback. Zustand: Very Good. Foundations of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780077109189
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Foundations of Marketing
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780077109189
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Foundations of Marketing
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Foundations of Marketing
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Mcgraw-Hill Education / Europe, Middle East & Africa, 2006
ISBN 10: 007710918X
ISBN 13: 9780077109189
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Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Verlag:
Mcgraw-Hill Education / Europe, Middle East & Africa, 2006
ISBN 10: 007710918X
ISBN 13: 9780077109189
Gebraucht
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Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
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