Marketing Management - Softcover

Lancaster, Geoff; Massingham, Lester

 
9780077097523: Marketing Management
Softcover
ISBN 10: 0077097521 ISBN 13: 9780077097523
Verlag: McGraw-Hill Inc.,US, 2001

Inhaltsangabe

Now in its third edition, Marketing Management continues to meet the needs of students taking courses at undergraduate, postgraduate and MBA levels. Fully updated, the text retains the themes of the previous editions and builds on their success. It examines the concepts and practical application of marketing at a strategic level, emphasising the process of managerial decision-making.

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Über die Autorin bzw. den Autor

Geoff Lancaster is Professor of Marketing, London Metropolitan University; Visiting Professor of Marketing, Macquarie University, Sydney; and Chairman of Durham Associates Group Ltd. He was also Senior Examiner and Senior Academic Advisor to the Chartered Institute of Marketing for many years. Lester Massingham is Chairman and Managing Director of the CMC Group of Management consultancy Companies. For many years he was Senior Examiner and International Academic Advisor to the Chartered Institute of Marketing. He holds a Professorship at the University of Tun Abdul Razak (UNITAR) in Malaysia.

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Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0077097521
ISBN 13 
9780077097523
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
456
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  0077074203 ISBN 13:  9780077074203
Verlag: McGraw-Hill Publishing Co., 1993
Hardcover