Verwandte Artikel zu Principles & Practice Of Marketing

Principles & Practice Of Marketing - Softcover

Jobber, David

 
9780077096137: Principles & Practice Of Marketing
Softcover
ISBN 10: 0077096134 ISBN 13: 9780077096137
Verlag: McGraw-Hill Inc.,US, 2001

Inhaltsangabe

Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful.

The new edition features a brand new chapter on the Internet and Online Marketing, bringing the text fully up-to-date with recent developments in e-commerce. Students are provided with numerous examples, new contemporary cases and questions, and the addition of Internet Exercises in each chapter allows students to explore marketing in more detail over the web. There is also expanded coverage of marketing ethics and relationship marketing integrated throughout the book. The new edition will be supported with an Online Learning Centre website, providing lecturers and students with a comprehensive range of downloadable teaching and learning materials to accompany the book. This will include extra case material from the UK, Eire and Europe, self-test questions, lecture and revision notes, weblinks and more.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0077096134
ISBN 13 
9780077096137
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
680
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Heinrich Kopp GmbH
0049 6188 40-0
compliance@kopp.eu

Alzenauer Str. 68
Kahl am Main
63796
Deutschland