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Inhaltsangabe
Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful.
The new edition features a brand new chapter on the Internet and Online Marketing, bringing the text fully up-to-date with recent developments in e-commerce. Students are provided with numerous examples, new contemporary cases and questions, and the addition of Internet Exercises in each chapter allows students to explore marketing in more detail over the web. There is also expanded coverage of marketing ethics and relationship marketing integrated throughout the book. The new edition will be supported with an Online Learning Centre website, providing lecturers and students with a comprehensive range of downloadable teaching and learning materials to accompany the book. This will include extra case material from the UK, Eire and Europe, self-test questions, lecture and revision notes, weblinks and more.
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Über die Autorin bzw. den Autor
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
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Paperback. Zustand: Very Good. Principles and Practice of Marketing, 3rd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780077096137
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Principles and Practice of Marketing
Verlag:
Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Principles and Practice of Marketing
Verlag:
Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Softcover
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ISBN 10: 0077096134
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Verlag:
McGraw-Hill Education / Europe, Middle East & Africa, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Principles and Practice of Marketing
Verlag:
Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Softcover
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Principles and Practice of Marketing
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Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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