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Inhaltsangabe
Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful.
The new edition features a brand new chapter on the Internet and Online Marketing, bringing the text fully up-to-date with recent developments in e-commerce. Students are provided with numerous examples, new contemporary cases and questions, and the addition of Internet Exercises in each chapter allows students to explore marketing in more detail over the web. There is also expanded coverage of marketing ethics and relationship marketing integrated throughout the book. The new edition will be supported with an Online Learning Centre website, providing lecturers and students with a comprehensive range of downloadable teaching and learning materials to accompany the book. This will include extra case material from the UK, Eire and Europe, self-test questions, lecture and revision notes, weblinks and more.
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Über die Autorin bzw. den Autor
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
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Principles and Practice of Marketing
Verlag:
Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Anbieter: Bookbot, Prague, Tschechien
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Softcover. Zustand: Fair. CD / Anhänge fehlen; Leichte Risse. Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of Principles and Practice of Marketing will build on the success of the earlier editions. Artikel-Nr. a46f9d97-5965-421a-8bdc-7e08675777f8
Anzahl: 1 verfügbar
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Principles and Practice of Marketing
Verlag:
Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Gebraucht
Softcover
Anbieter: Bookbot, Prague, Tschechien
Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: Fair. Unterschrift / Widmung ohne Bezug; Leichte Risse; Gebogener Buchrücken; Hat Beilage. Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of Principles and Practice of Marketing will build on the success of the earlier editions. Artikel-Nr. 04593a79-11a6-463b-9c46-498a727836fa
Anzahl: 1 verfügbar
Foto des Verkäufers
Principles and Practice of Marketing
Verlag:
Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Gebraucht
Softcover
Anbieter: Bookbot, Prague, Tschechien
Verkäuferbewertung 5 von 5 Sternen
Softcover. Zustand: Fine. Gebogener Buchrücken. Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of Principles and Practice of Marketing will build on the success of the earlier editions. Artikel-Nr. bc28cb56-dec9-41ba-8408-7a24f2ff4923
Anzahl: 1 verfügbar
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Principles and Practice of Marketing, 3rd Ed.
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780077096137
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Principles and Practice of Marketing, 3rd Ed.
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Paperback. Zustand: Very Good. Principles and Practice of Marketing, 3rd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780077096137
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Principles and Practice of Marketing, 3rd Ed.
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Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Artikel-Nr. CHL1892884
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Principles and Practice of Marketing
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Artikel-Nr. 9559068
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Principles and Practice of Marketing
Verlag:
Mcgraw-Hill Education / Europe, Middle East & Africa, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Artikel-Nr. 9069954
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Principles and Practice of Marketing
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Artikel-Nr. 9254183
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Principles and Practices of Marketing
Verlag:
Mcgraw Hill Higher Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
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Softcover
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
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Zustand: Good. CD Missing. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-F-036-01624
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