Essentials of Marketing - Softcover

Lancaster, Geoff; Massingham, Lester

 
9780077094379: Essentials of Marketing

Inhaltsangabe

This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.