Valuing Your Customers: Quality Database Marketing (Quality in Action Series) - Hardcover

Jenkinson, Angus

 
9780077079505: Valuing Your Customers: Quality Database Marketing (Quality in Action Series)

Inhaltsangabe

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.

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