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Inhaltsangabe
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.
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This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.
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Principles and Practice of Marketing
Verlag:
McGraw-Hill Book Co Ltd, 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
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Principles and Practice of Marketing
Verlag:
McGraw-Hill Book Co Ltd, 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
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Paperback
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005109975
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Principles and Practice of Marketing
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780077079352
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Principles and Practice of Marketing
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Paperback. Zustand: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780077079352
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Principles and Practice of Marketing
Verlag:
McGraw-Hill Publishing Co., 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
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Principles and Practice of Marketing
Verlag:
McGraw-Hill Publishing Co., 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
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Paperback
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Artikel-Nr. CHL10495385
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780077079352. Artikel-Nr. 9374620
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Principles and Practice of Marketing
Verlag:
Mcgraw-Hill Publishing Co., 1995
ISBN 10: 0077079353
ISBN 13: 9780077079352
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780077079352. Artikel-Nr. 9075994
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