Forensic Marketing: Optimizing Results from Marketing Communication : The Essential Guide: The Professional's Guide to Optimizing Results from ... (McGraw-Hill Marketing for Professionals.) - Hardcover

Inhaltsangabe

Forensic Marketing pulls together business, marketing, and communications strategy implementation in a way that professionals will recognize as reality not just neat theory.
Gavin Barrett brings together top professionals in the field of marketing communication to champion their element of the mix, with unbridled enthusiasm and surprising frankness about the dilemmas they face. To follow up these individual arguments, searching checklists of individually tailored questions are posed. Using these questions you can establish the right marketing choice and the best practice for your organization before any money changes hands.

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