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All About Public Relations: How To Build Business Success On Good Communications - Softcover

Haywood, Roger

 
9780077072308: All About Public Relations: How To Build Business Success On Good Communications

Inhaltsangabe

Updated to take account of changes in the CAM diploma syllabus and the public relations business itself, this edition focuses on the international and financial aspects of business, and contains new material on the European market and the plans for 1992. The text includes case studies.

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