Power Retail: Winning Strategies from Chapters and Other Leading Retailers in Canada - Hardcover

Stevenson, Lawrence N.; Shlesinger, Joseph C.; Pearce, Michael R.

 
9780075609964: Power Retail: Winning Strategies from Chapters and Other Leading Retailers in Canada

Inhaltsangabe

This work elaborates on strategies used by retailers to outperform their competition. This work offers methods for customer segmentation based on needs, development of a competitive advantage in value proposition, and insights into better execution in managing people, technology and costs.

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