Marketing Management: A Strategic Decision-making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Softcover

Mullins, John; Walker, Orville C.; Boyd, Harper W.

 
9780073529820: Marketing Management: A Strategic Decision-making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Softcover
ISBN 10: 0073529826 ISBN 13: 9780073529820
Verlag: McGraw Hill Higher Education, 2006

Inhaltsangabe

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

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Verlag
McGraw Hill Higher Education
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0073529826
ISBN 13 
9780073529820
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
533
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780071101097: Marketing Management: A Strategic Decision-making Approach

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ISBN 10:  0071101098 ISBN 13:  9780071101097
Verlag: McGraw-Hill Education - Europe, 2006
Softcover