Understanding Business Lecture Guide and Workbook for Santa Barbara City College - Softcover

Inhaltsangabe

102 pages 11 x 8 1/2 x 1/4" Contents: Managing within the Dynaimc Business Environments - Taking Risks and Making Profit: Economics - The Creation and Distribution of Wealth; Demonstating Ethical Behavior and Social Responsibility; Understanding Financial Informaion and Accounting; Financial Management; Securities markets, Financing, and Investing; Forms of Business Ownership; Entrepreneurship and Starting a SDmall Business; Management. Leadership, and Employee Empowerment, Organizing a Customer-Driven Business; Motivating Employees and Building Self- Managed Teams; Human resource Management: Finding and Keeping the Best Employees; Marketing: Building Customer and Stkeholder Relationships; Developing and Pricing Quality Products and Services; Distributing products Efficiently and Competitively; Promoting Products using Integrated and Interactive Marketing Communication

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