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Managerial Economics And Business Strategy - Hardcover

Baye, Michael R.

 
9780073050195: Managerial Economics And Business Strategy

Inhaltsangabe

Combined coverage of traditional and modern microeconomic topics makes this text/CD-ROM package appropriate for a variety of managerial economics classrooms. For this fifth edition, Baye (business economics and public policy, Indiana University) includes new problems, updated data, and new examples that drive home the global nature of the modern economic landscape. A new case, on the use of managerial economics in shaping strategy at Time Warner, can be used as a capstone case for the course or to supplement individual chapters. The companion CD-ROM now contains PowerPoint presentations, data for the Time Warner case, and 10 additional cases. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

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Über die Autorin bzw. den Autor

Michael R. Baye. University of Indiana

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