Communication Research: Asking Questions, Finding Answers - Hardcover

Keyton, Joanne

 
9780073049502: Communication Research: Asking Questions, Finding Answers
Hardcover
ISBN 10: 0073049506 ISBN 13: 9780073049502
Verlag: McGraw-Hill Higher Education, 2005

Inhaltsangabe

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

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Verlag
McGraw-Hill Higher Education
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0073049506
ISBN 13 
9780073049502
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
416
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780767412179: Communication Research: Asking Questions, Finding Answers

Vorgestellte Ausgabe

ISBN 10:  0767412176 ISBN 13:  9780767412179
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Softcover