Business Scenarios: A Context-based Approach To Business Communication - Softcover

Schultz, Heidi Maria

 
9780072984248: Business Scenarios: A Context-based Approach To Business Communication
Softcover
ISBN 10: 0072984244 ISBN 13: 9780072984248
Verlag: McGraw-Hill Professional, 2005

Inhaltsangabe

To move students beyond theory to the application of business communication principles, this book drops students into workplace scenarios and requires them to respond by writing business messages or by presenting business ideas. To make the experience challenging for students, this book progresses from business communication basics to challenging rhetorical situations. At each step along the way, students get the groundwork they need to wrestle with the real-world business situations that require written or spoken responses. In short, this book takes the concept “critical thinking” and puts it to the test by challenging students to make informed rhetorical choices in the face of increasingly complex or difficult situations.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Professor and Director of Management and Corporate Communication at the Kenan-Flager Business School, University of North Carolina at Chapel Hill. She teaches oral and written business communication at the undergraduate, MBA,executive MBA, and Executive Education levels. Her research emphasize electronic communications issues as well as the presentations styles of successful business professional. She is the author of the book The Elements of Electronic Communication.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Professional
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0072984244
ISBN 13 
9780072984248
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
142
Kontakt zum Hersteller
McGraw-Hill Education
https://www.mheducation.co.in/

Via Verdi, 8
Assago Milano
20090
Italien