Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing) - Hardcover

Quelch, John A.; Lal, Rajiv; Rangan, V. Kasturi

 
9780072967623: Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)
Hardcover
ISBN 10: 0072967625 ISBN 13: 9780072967623
Verlag: McGraw Hill Higher Education, 2004

Inhaltsangabe

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

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Über die Autorinnen und Autoren

Harvard Business School

V. Kasturi "Kash" Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School. He has taught the core first-year marketing course and was its head across multiple sections (1993-1996). He has also taught the second-year elective courses on Business-to-Business Marketing and Channels-to-Market, as well as the doctoral course on Research Design. He currently teaches marketing in the Advanced Management Program for senior executives. He also teaches in the focused executive programs: Channels-to-Market, Business Marketing Strategy, and Strategic Perspectives on Nonprofit Management.

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Verlag
McGraw Hill Higher Education
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0072967625
ISBN 13 
9780072967623
Einband
Gebundene Ausgabe
Anzahl der Seiten
811
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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ISBN 10:  007249980X ISBN 13:  9780072499803
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Hardcover