Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING) - Hardcover

Arens, William F.

 
9780072964721: Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
Hardcover
ISBN 10: 0072964723 ISBN 13: 9780072964721
Verlag: McGraw-Hill Professional, 2005

Inhaltsangabe

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0072964723
ISBN 13 
9780072964721
Einband
Gebundene Ausgabe
Anzahl der Seiten
614
Kontakt zum Hersteller
McGraw-Hill Education
https://www.mheducation.co.in/

Via Verdi, 8
Assago Milano
20090
Italien

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