Corporate Information Strategy And Management: Text And Cases - Hardcover

Applegate, Lynda M.; Austin, Robert D.; McFarlan, F. Warren

 
9780072947755: Corporate Information Strategy And Management: Text And Cases
Hardcover
ISBN 10: 0072947756 ISBN 13: 9780072947755
Verlag: McGraw-Hill Professional, 2005

Inhaltsangabe

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorinnen und Autoren

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Professional
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0072947756
ISBN 13 
9780072947755
Einband
Gebundene Ausgabe
Anzahl der Seiten
657
Kontakt zum Hersteller
McGraw-Hill Education
https://www.mheducation.co.in/

Via Verdi, 8
Assago Milano
20090
Italien

Weitere beliebte Ausgaben desselben Titels

9780072456721: Corporate Information Strategy and Management: Text and Cases

Vorgestellte Ausgabe

ISBN 10:  0072456728 ISBN 13:  9780072456721
Verlag: McGraw Hill Higher Education, 2002
Hardcover