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Book by Perreault Jr William D McCarthy E Jerome Perreault
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William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well.
Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations.
Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations.
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- VerlagMcGraw-Hill Education
- Erscheinungsdatum2004
- ISBN 10 0072947039
- ISBN 13 9780072947038
- EinbandTapa dura
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Basic Marketing
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McGraw-Hill Education
(2004)
ISBN 10: 0072947039
ISBN 13: 9780072947038
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Buchbeschreibung Zustand: Very Good. 15th. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 13079394-6
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Basic Marketing: A Global-managerial Approach
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McGraw-Hill Publishing Co.
(2004)
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ISBN 13: 9780072947038
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Buchbeschreibung Zustand: Good. Good condition. 15th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Artikel-Nr. A12A-03891
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Basic Marketing: A Global Managerial Approach
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McGraw-Hill Irwin
(2005)
ISBN 10: 0072947039
ISBN 13: 9780072947038
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. CD-Rom included Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2250grams, ISBN:9780072947038. Artikel-Nr. 8823988
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