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Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin Series in Marketing) - Softcover

Alreck, Pamela L.; Settle, Robert B.

 
9780072945485: Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin Series in Marketing)
Softcover
ISBN 10: 0072945486 ISBN 13: 9780072945485
Verlag: McGraw-Hill Education - Europe, 2003

Inhaltsangabe

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

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Verlag
McGraw-Hill Education - Europe
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0072945486
ISBN 13 
9780072945485
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
496
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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