Business Communication Design: Creativity, Strategies, Solutions - Softcover

Inhaltsangabe

Business Communication Design: Creativity, Strategies, Solutions by Pamela Angell emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The authors offer a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.

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