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Product Design and Development (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover

Ulrich, Karl T.; Eppinger, Steven D.

 
9780072471465: Product Design and Development (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Hardcover
ISBN 10: 0072471468 ISBN 13: 9780072471465
Verlag: MCGRAW-HILL PUBL.COMP., 2003

Inhaltsangabe

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.

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Über die Autorinnen und Autoren

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

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Verlag
MCGRAW-HILL PUBL.COMP.
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0072471468
ISBN 13 
9780072471465
Einband
Gebundene Ausgabe
Anzahl der Seiten
366
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar