Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy - Softcover

Applegate, Lynda M.; Austin, Robert D.; McFarlan, F. Warren

 
9780072456653: Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy
Softcover
ISBN 10: 0072456655 ISBN 13: 9780072456653
Verlag: McGraw-Hill Professional, 2002

Inhaltsangabe

Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.

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Über die Autorinnen und Autoren

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0072456655
ISBN 13 
9780072456653
Einband
Taschenbuch
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780071122917: Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy

Vorgestellte Ausgabe

ISBN 10:  0071122915 ISBN 13:  9780071122917
Verlag: McGraw-Hill Professional, 2002
Hardcover