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Taking Sides: Clashing Views on Controversial Issues in Marketing - Softcover

Macchiette, Bart; Roy, Abhijit

 
9780072384499: Taking Sides: Clashing Views on Controversial Issues in Marketing

Inhaltsangabe

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.

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