International Management: Text and Cases - Softcover

Beamish, Paul W.; Etc.; Morrison, Allen; Inkpen, Andrew

 
9780072290721: International Management: Text and Cases

Inhaltsangabe

This text focuses on how firms become and remain international in scope, and tells of their experiences as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is not enough to achieve and sustain success.

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