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The Freedom Economy: Gaining the M-Commerce Edge in the Era of the Wireless Internet (ComputerWorld Books for IT Leaders S.) - Hardcover

Keen, Peter G. W.; Mackintosh, Ron; Heikkonen, Mikko

 
9780072133677: The Freedom Economy: Gaining the M-Commerce Edge in the Era of the Wireless Internet (ComputerWorld Books for IT Leaders S.)

Inhaltsangabe

Explores the business possibilities presented by advances in wireless Internet technology and discusses the tools, technologies, applications, and management principles required by those looking to capitalize on mobile or m-commerce.

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Über die Autorin bzw. den Autor

Peter G.W. Keen (Fairfax Station, VA) has served on the faculties of Harvard, MIT, and Stanford. He is the author of nearly twenty books on business issues and was called by Forbes magazine "the consultant from paradise." Ron Mackintosh (Guildford, UK) is the CEO of Differentis, a leading mCommerce company. He has spent over thirty years in the IT industry including the last ten as one of the top executives at Computer Sciences Corporation. Prior to CSC, Ron spent ten years with Nolan Norton & Co. and Index Group, two firms that played a lead role in shaping the management and strategic approach to using IT for competitive advantage.

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