Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More - Softcover

The NEW YORK TIMES and USA TODAYbestseller―updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today’s emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.

“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging withcustomers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
—JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly,much needed) guided tour of how to be human in a digital world.”
—SETH GODIN, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you reallyneed to make sense of this rapidly changing world of digital marketing and communications.”
—SCOTT MONTY, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: practical, specifi c how-to advice to get people talking about you.”
—ANDY SERNOVITZ, author of Word of Mouth Marketing:How Smart Companies Get People Talking