This is the future. Join the revolution. Transform your organization the Cleveland Clinic way.
"One of the best healthcare systems in the world."
President Barack Obama
American healthcare is in crisis. It doesn't have to be. The Cleveland Clinic Way is a blueprint for fixing what's wrong with healthcare-and is a must-read for every leader seeking to transform his or her organization.
There's a revolution going on right now. On the frontiers of medicine, some doctors have developed an approach for treating people that is more effective, more humane, and more affordable. It's an approach to healthcare that has captured the attention of the media and business elite--and the President of the United States.
It's all happening at Cleveland Clinic, one of the most innovative, forward-looking medical institutions in the nation.
In this groundbreaking book, the man who leads this global organization, Toby Cosgrove, MD, reveals how the Clinic works so well and argues persuasively for why itshould be the model for the nation. He details how Cleveland Clinic focuses on the eight key trends that are shaping the future of medicine. Readers will learn:
Why group practices provide not only better--but cheaper--care
Why collaborative medicine is more effective
How big data can be harnessed to improve the quality of care and lower costs
How cooperative practices can be the wellspring of innovation
Why empathy is crucial to better patient outcomes
Why wellness of both mind and body depends on healthcare, not sickcare
How care is best provided in different settings for greater comfort and value
How tailor-made care treats a person instead of a disease
At its core is Cleveland Clinic's emphasis on patient care and patient experience.
A refreshingly positive and practical vision of healthcare, The Cleveland Clinic Way is essential reading for healthcare and business executives, medical professionals, industry analysts, and policymakers. It gives leaders lessons they can apply to their own organizations to achieve results and empowers averageAmericans to make more informed healthcare decisions.
PRAISE FOR THE CLEVELAND CLINIC WAY
"A brilliant doctor and leader lays out practical and thought-provoking prescriptions for America's healthcare future. A must-read." -- Jack Welch, former Chairman and CEO of General Electric Company
" The Cleveland Clinic Way is what the healthcare system in this country needs: honesty about the challenges, optimism about our ability to address them, and a focus on solutions. A must-read for healthcare leaders, it's written in clear, inclusive language thatmakes it just as valuable for the rest of us." -- John Chambers, Chairman and CEO of Cisco
"A pioneer in American healthcare, Toby Cosgrove shows just how the diligence and innovative thinking behind Cleveland Clinic has helped solve fundamental problems most other places barely touch. There are lessons here for everyone--patient, physician, and policymaker alike." -- Atul Gawande, MD, professor at Harvard Medical School and bestselling author of The Checklist Manifesto
"Toby Cosgrove frames the eight important trends that will transform the U.S. healthcare system. The Cleveland Clinic Way is a good road map for those who want to make the U.S. healthcare system better." -- Jeffrey Immelt, Chairman and CEO of General Electric Company
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As president and CEO of Cleveland Clinic, Toby Cosgrove, MD, presides over a $6 billion system comprised of Cleveland Clinic, its eight community hospitals, 16 family health centers, and clinics in Florida, Nevada, Canada, and Abu Dhabi. A cardiac surgeon,Dr. Cosgrove received his medical degree from the University of Virginia School of Medicine. He served in the U.S. Air Force Casualty Staging Flight in Vietnam and was awarded the Bronze Star.
Preface, ix,
Acknowledgments, xv,
Chapter 1 Group Practices Provide Better—and Cheaper—Care, 1,
Chapter 2 Collaborative Care Is More Effective, 27,
Chapter 3 Care Should Be Monitored and Recorded for Quality, 53,
Chapter 4 Twenty-First-Century Care Should Be Innovative, 79,
Chapter 5 Care Should Be a Healing Experience for Body and Mind, 109,
Chapter 6 Wellness Depends on Healthcare, Not Sick Care, 133,
Chapter 7 Care Should Take Place in Different Settings for Comfort and Value, 151,
Chapter 8 Care Should Be Tailor-Made for You, 173,
Conclusion Toward a Healthier Future, 193,
Appendix History of Cleveland Clinic: A Timeline, 199,
Notes, 205,
Index, 213,
Group Practices Provide Better—and Cheaper—Care
Winter in Cleveland can be beautiful when the air is crisp and the evergreens are cloaked in white. But by mid-March, with its bare trees and gray skies, a longing for something more alive fills the air. Against this backdrop, Lisa Cantwell, a woman in her thirties, saw her doctor for a prenatal ultrasound. Already the mother of two young children, she had been through prenatal testing before. But nothing could have prepared her for the ordeal that she and her husband, Josh, were about to face.
The ultrasound, performed at 18 weeks, showed something in the baby's neck—a dark mass, six centimeters across. In 35 years, Lisa's prenatal specialist had never seen anything like it.
Several follow-up scans that spring and summer revealed that the cyst was growing. Lisa's caregivers were concerned that the cyst would impair the baby's ability to breathe. Her case was transferred from Cleveland Clinic's community hospital to the main campus, which handles the most serious medical cases. Mother and child were admitted to the Fetal Care Center, where a multidisciplinary team of obstetricians, neonatologists, and pediatric subspecialists would provide care. The center is not a place but a virtual team linked by purpose, protocols, and electronic medical records.
When the time came for Lisa to give birth, Dr. Paul Krakowitz, a leading pediatric head and neck surgeon, discovered that the mass was just under the baby's windpipe. The baby might not be able to breathe outside the uterus. Cutting the umbilical cord could prove fatal.
Dr. Krakowitz's team used a rare procedure. Two operating rooms were prepared side by side. Surgeons waited in the second room, ready to operate on the baby if needed. In the first room, Lisa had a normal cesarean, but the baby was lifted only partially out of the uterus. Before full birth, Dr. Krakowitz performed an endoscopy to see whether the baby's windpipe was clear. It was. Baby Dominic was fully delivered and sent to the Neonatal Intensive Care Unit.
To the naked eye, the baby's neck looked perfectly normal, but the cyst was under the skin—and growing. It was a cystic hygroma, a large sac filled with fluid. Once they were home, Lisa carefully monitored Dominic to ensure that the cyst didn't impede his breathing. Almost every day, she checked in by phone with the nurse who ran the Fetal Care Center. But in the second week, Lisa noticed that Dominic was turning blue. The cyst had grown so big that it was strangling her son.
Lisa and Josh rushed Dominic to Cleveland Clinic's Emergency Department. Doctors intubated Dominic to open his airway, and Dr. Krakowitz prepared to operate. The next day, he removed a cyst running from the left lobe of the thyroid into the cervical spine, up through the thyroid cartilage, and into one of the tubes that connect the nasal cavity to the ears. These structures are tiny in a two-week-old infant, and the cranial nerves that control hearing and speech run through them. Bleeding had to be controlled because babies don't have much blood to begin with. The operation, which took 4 ½ hours, was a success. Dominic was moved to the Pediatric Intensive Care Unit, where additional medical specialists and highly trained nurses stabilized him. He was on the road to recovery and a normal life.
How Doctors Are Organized Matters
No single person saved Dominic's life. His survival lay in the hands of many caregivers—highly skilled specialists who included radiologists, otolaryngologists, neonatologists, obstetricians, anesthesiologists, nurses, and technicians. The caregivers who treated Dominic were an integrated group, with each function supporting every other function. Every circuit was connected, from the top medical specialist to the nurses to the blue-scrubs team that disinfected the operating rooms. Like any tightly knit team in the corporate world, Dominic's caregivers all wore the same logo, reported up the same organizational chart, and had the same signature on their paychecks. They also had the same mission: to save lives, put patients first, and advance the cause of health and medicine. And as members of a group practice, they had the protection of quality and safety protocols, cost efficiencies in purchasing, and a commitment to innovation and process improvement.
For all the talk about America's healthcare "system," it's not a system at all. There are about 800,000 doctors in the United States. Some of these doctors are self-employed. Some work for hospitals. Many work in practices of fewer than 20 colleagues. As of 2012, about 40 percent were truly independent. This small-scale, cottage-industry approach can deliver finely crafted services, but the quality of those services is variable, and costs are typically high. Coordination, standardization, quality improvement, and all the other factors that today make high-quality products and services available to more people more rapidly and more cheaply than at any other time in history have yet to be generally implemented in healthcare.
However, the same strategies that have revolutionized every industry from textile manufacturing to farming over the past 250 years can be applied to healthcare. The first step is to organize doctors differently—to bring them together to form much larger organizations led by doctors, not professional managers.
In 2005, only 4.5 percent of American doctors worked in group practices of 50 or more. But this is rapidly changing. More of American healthcare undoubtedly will shift to the group practice model embraced by the Mayo Clinic, the Cleveland Clinic, Kaiser Permanente (California), and similar organizations. We will probably see more and more groupings of hundreds, even thousands, of physicians. These groups invariably will—and should—embrace a corporate model, paying doctors a salary, tying continued employment and raises to annual performance reviews, and leveraging their size to buy high-quality equipment and supplies more cheaply.
Origins of the Group Practice Model and Cleveland Clinic
The group practice model was essentially born in the midwestern United States. The first nonprofit group practice was established by William and Charlie Mayo in Rochester, Minnesota, more than 100 years ago. Today, Mayo Clinic is the largest nonprofit group practice in the world. The second largest is Cleveland Clinic, founded in 1921. The founders of Cleveland Clinic—George Crile Sr., Frank Bunts, William Lower, and John Phillips—were...
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