The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job (Business Books)

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9780071800105: The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job (Business Books)

Book by Cunningham Helen Greene Brenda

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Reseña del editor:

Revised and updated A-to-Z for the realities of the digital age, the classic guide to business writing style and protocols In the ten years since the publication of The Business Style Handbook, the language of business has changed dramatically-and so have the rules. To meet the rapidly evolving needs and demands of business professionals, the second edition of this trusted resource has been completely updated for the today's digital world. The Business Style Handbook features a new lexicon of business words and phrases (based on a recent Fortune survey), as well as helpful guidance and rules that will help you express yourself clearly, confidently, and correctly in formal, informal, and short-form digital communications. New to this edition is coverage of Twitter, Facebook, and other social media sites; tips for "branding" in the workplace to showcase accomplishments and abilities; and other tools and strategies for safer, more effective business writing. Helen Cunningham is director of corporate communications at a financial services firm in in New York. Previously, she worked at The Economist Group as editor of Business Latin America. At Philip Morris International, she was a business communications specialist in the international planning department. She worked in the media/communications and marketing departments at a major international law firm. She also worked in Moscow on a joint venture. She has taught English in Spain and in New York and holds a certificate to teach English as a foreign language. Brenda Greene is the author of five books and a former editor at Working Woman magazine, Whitney Communications and North Jersey Herald & News. She is co-author of "The Web 2.0 Job Finder" and the author of both editions of "Get the Interview Every Time: Proven Resume and Cover Letter Strategies from Fortune 500 Hiring Professionals" and "You've Got the Interview ...Now What?" She coauthored "America's Girl: The Incredible Story of How Swimmer Gertrude Ederle Changed the Nation," which won the International Swimming Hall of Fame 2010 Buck Dawson award. In 2011, Greene opened a yoga studio in North Carolina.

Reseña del editor:

Revised and updated for the newest digital platforms—the classic guide to business writing style and protocols

While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform.

New to this edition:

  • Updated A-to-Z section with 250 new entries
  • Best practices for email in a world of portable devices
  • Insights from communications executives at global companies

    Praise for The Business Style Handbook

    “This may be the handiest and clearest book of tips on basic business writing I’ve read in a long time.”
    —Pam Robinson, cofounder, the American Copy Editors Society

    “An excellent primer on how to communicate effectively in a business setting.”
    —Michael Barry, vice president, media relations, Insurance Information Institute

    “This book is especially helpful for people when English is their second language. I recommend it to all my business classes.”
    —Elizabeth Xu, Ph.D., author, executive mentor and leadership class instructor, Stanford University

    “You never want poor writing to get in the way of what you’re saying. . . . This style guide is a valuable resource to help ensure that the quality of your writing differentiates you.”
    —Bart Mosley, principal and chief investment officer, Alprion Capital Management LP

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