The Transformative Ceo: Impact Lessons from Industry Game Changers - Hardcover

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<p><b>Leadership Lessons from the World’s Greatest CEOs </b></p><p>“Fox and Reiss have created a new leadership category—The Transformative CEO.”<br><b>—Rafael Pastor, CEO, Vistage International</b></p><p>Bestselling author Jeffrey Fox literally wrote the book on <i>How to Become</i> <i>CEO, </i>and radio talk show host Robert Reiss has explored strategy with some of the world’s biggest business legends.</p><p>Now, in <i>The Transformative CEO</i>, they have identified the key traits and characteristics that describe this remarkable type of leader.</p><p>Filled with fascinating insights from superstar CEOs, this one-of-a-kind guide puts you right on the front lines with the men and women who have transformed businesses with spectacular success. You’ll learn how to:<ul><li><b>Turn around a company</b><br>(Marvel Entertainment)</li><li><b>Build superior customer service</b><br>(Zappos)</li><li><b>Think big and go global</b><br>(MTV International)</li><li><b>Perform while transforming</b><br>(UPS)</li><li><b>Have a higher purpose</b><br>(ING DIRECT)</li><li><b>Innovate and make everything better</b><br>(Eggland’s Best)</li></ul><p>You’ll learn how CEOs think and act in good times and bad—and you’ll get a front-row seat to some of the most profitable industry game changers of our time, including AT&T Mobility, Danaher Corp. and many others.</p><p><i>The Transformative CEO </i>provides a new definition of leadership. Jeffrey J. Fox and Robert Reiss show how anyone can become a transformative leader.</p><p><b>Find out how:</b></p><p><b>HOME DEPOT</b> cofounder and CEO Bernie Marcus <i>built a new model of retail culture for customers—from the ground up.</i></p><p><b>1-800-FLOWERS.COM</b> founder and CEO Jim McCann <i>turned the 800 number into a brand—and delivered record profits and growth.</i></p><p><b>PAUL MITCHELL SYSTEMS</b> founder John Paul DeJoria <i>higher purposes first—success unshared is failure.</i></p><p><b>BLACK ENTERTAINMENT TELEVISION (BET)</b> CEO Robert L. Johnson <i>founded a television network–and tranformed television.</i></p><p><b>CAMPBELL SOUP</b> CEO Douglas Conant <i>warmed up employee morale—and made its business hot again.</i></p></p>

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