Master the skills that icons throughout history have used to achieve the highest levels of success
“This is an intelligent, knowledgeable presentation of management. The pragmatic approach of learning from icons makes the book extremely worthwhile reading for up-and-coming and experienced managers alike.”
—Dr. Helmut O. Maucher, Honorary Chairman of the Board, Nestlé
“Embracing a broad variety of successful personalities from all walks of life, this analysis of management skills makes for interesting reading and provides a great source of inspiration."
—Dr. Josef Ackermann, Chairman of the Management Board and the Group Executive Committee, Deutsche Bank AG
“Arnold cleverly explains the keys to successful management with references to real-life challenges successfully overcome by iconic leaders. This entertaining book is insightful, thought-provoking, and of immense practical value.”
—Fred B. Irwin, President, American Chamber of Commerce in Germany
“Profound management know-how and coverage of a wide range of valuable issues provide great inspiration for anyone seeking to apply effective management principles in practice.”
—Professor Klaus Evard, founder and former President of the European Business School
“Management know-how translates into knowledge of how to succeed in all levels of life, and everyone can learn to be successful. That is the simple premise behind this book.”
—Frankfurter Allgemeine Zeitung
What do Barack Obama, Steve Jobs, Pablo Picasso, and Napoleon have in common?
EXCELLENT MANAGEMENT SKILLS
It doesn’t matter what your field of expertise is, whom you know, or how educated you are. If you have powerful management skills, you will succeed; if you don’t, you’ll hit the ceiling sooner rather than later.
In What Makes Great Leaders Great, bestselling author and leadership expert Frank Arnold gathers 56 icons from various fields—from business and sports to politics and pop culture—to reveal the specific management skills they used to reach the top.
For every line of work or personal goal, effectively applying these management skills will lead to ultimate success. All the people in this remarkably diverse group figured out what they needed to know to manage their rise to the top—and executed it with superb skill. What Makes Great Leaders Great includes:
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Frank Arnold is the CEO of ARNOLD Management, a management consultancy specializing in activating corporate intelligence. A leading consultant, bestselling author, and keynote speaker on management issues, he is also a columnist and regular contributor to leading German-language business magazines and newspapers.
| Preface | |
| Introduction | |
| PART 1 MANAGING ORGANIZATIONS | |
| CHAPTER 1 Harness the Power of a Business Mission | |
| CHAPTER 2 Create Customer Value | |
| CHAPTER 3 Make Effective Decisions | |
| CHAPTER 4 Recognize the True Nature of the Problem | |
| CHAPTER 5 Make the Right Compromise | |
| CHAPTER 6 Just Do It! Keep Fine-Tuning the Right Strategy | |
| CHAPTER 7 Structure Your Organization Around the Customer | |
| CHAPTER 8 Be Productive | |
| CHAPTER 9 Demand Effective Management | |
| CHAPTER 10 Understand Profit, Strive for Independence | |
| CHAPTER 11 Harness Information | |
| CHAPTER 12 Understand Your Sphere of Action | |
| CHAPTER 13 Recognize Inflection Points and Utilize Performance Indicators | |
| CHAPTER 14 Secure Feedback | |
| PART 2 MANAGING INNOVATION | |
| CHAPTER 15 Implement Ideas | |
| CHAPTER 16 Remember, Innovations Are Rarely Welcomes with Open Arms | |
| CHAPTER 17 Question Every Assumption | |
| CHAPTER 18 Innovate Systematically | |
| CHAPTER 19 Exploit Success | |
| CHAPTER 20 Practice Purposeful Abandonment | |
| CHAPTER 21 Practice Creative Destruction | |
| CHAPTER 22 Combine Existing Know-How with Other Knowledge to Create Something New | |
| CHAPTER 23 Exploit Opportunities Arising from New Technologies | |
| CHAPTER 24 Recognize the Future That Has Already Happened | |
| PART 3 MANAGING PEOPLE | |
| CHAPTER 25 Focus on a Single Objective | |
| CHAPTER 26 Create a Perfect Whole | |
| CHAPTER 27 Be Results Driven | |
| CHAPTER 28 Draw on Your Strengths | |
| CHAPTER 29 Manage by Objectives | |
| CHAPTER 30 Plan Meticulously | |
| CHAPTER 31 Be True to Your Own Values | |
| CHAPTER 32 Surround Yourself with Good People | |
| CHAPTER 33 Create a Culture of Effectiveness | |
| CHAPTER 34 Nurture and Develop People | |
| CHAPTER 35 Invest in Training | |
| CHAPTER 36 Seek Wise Dialogue Partners | |
| CHAPTER 37 Clearly Define Jobs and Assignments | |
| CHAPTER 38 Establish Effective Cooperation | |
| CHAPTER 39 Recognize the Most Important Promotion | |
| CHAPTER 40 Embody Integrity | |
| CHAPTER 41 Harness the Potential of Women | |
| CHAPTER 42 Make Intelligent Use of Your Time | |
| CHAPTER 43 Perfect Your Own Working Methods | |
| CHAPTER 44 Create Trust | |
| CHAPTER 45 Make a Life Plan: What Will Your Most Important Contribution Be? | |
| CHAPTER 46 Be Demanding of Yourself and Strive for Perfection | |
| CHAPTER 47 Find Meaning; Then Use It! | |
| CHAPTER 48 Harness the Power of Discipline | |
| CHAPTER 49 Motivate Yourself | |
| CHAPTER 50 Derive Enjoyment from Your Profession | |
| CHAPTER 51 Think Constructively | |
| CHAPTER 52 Act Responsibly | |
| CHAPTER 53 Foster Creativity All Life Long | |
| CHAPTER 54 Assume Responsibility | |
| CHAPTER 55 Look After Yourself | |
| CHAPTER 56 Commit Yourself to More Than Just Your Own Well-Being | |
| Epilogue | |
| Bibliography | |
| Notes | |
| Index |
Harness the Power of a Business Mission
LEARNING FROM
Bill Gates
"Our Mission: At Microsoft, our mission and values are to help people andbusinesses throughout the world realize their full potential....
Our Values: As a company, and as individuals, we value integrity, honesty,openness, personal excellence, constructive self-criticism, continual self-improvement,and mutual respect. We are committed to our customers and partnersand have a passion for technology. We take on big challenges, and prideourselves on seeing them through. We hold ourselves accountable to ourcustomers, shareholders, partners, and employees by honoring our commitments,providing results, and striving for the highest quality."
These are Microsoft's business mission and values today. When Microsoft wasfounded in 1975, it also had a business mission that took the company prettyfar: "A computer on every desk and in every home...." The foundationsfor Microsoft's meteoric rise were laid in 1981, when Bill Gates (bornin 1955) licensed IBM to use his MS-DOS operating system. A decisive element forMicrosoft's future success was the contractual clause stating that onlyMicrosoft was entitled to license third parties wishing to use the operatingsystem. It is definitely no exaggeration to describe that decision by Bill Gatesas one of the best management decisions ever made. Even the attempt to pull itoff was a bold and truly brilliant gambit because at the time Microsoft was arelatively small, unknown software company from Seattle, whereas its partner,IBM, was the most powerful giant in the computer sector. The audacity shown byBill Gates and his then business partner, Paul Allen, to secure for themselvesexclusive rights to re-award licenses for their software, indicates just howfarsighted their approach was.
They saw clearly something that IBM had evidently overlooked, namely that thecomputer sector was about to undergo a fundamental change. And in that change,software, rather than hardware as in the past, would become decisive from theconsumers' point of view. By winning IBM as a partner, Gates succeededin imposing a universally applicable standard for software applications. MS-DOSwas duly installed on every PC supplied by IBM, giving Microsoft a huge marketshare within a very short space of time. And the introduction of Windows 3merely added to that momentum. As more and more suppliers of hardware forcedtheir way into the PC market, they too used Microsoft's operating system. Inother words, for Bill Gates harnessing the might of IBM was the most direct wayof realizing his dream and fulfilling Microsoft's business mission.
An effective business mission undoubtedly indicates that theorganization in question has very clearly understood what its business is allabout. To achieve that, it must acquire a profound understanding in threeareas—needs, strengths, and convictions—and base itsactions on certain assumptions.
Taking needs first of all, an understanding of the respectiveneeds and context can be gained by asking the followingquestions: Who is our...
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