Evolve to a user-centered product development philosophy
Deliver superior products and escalate your market share by employing real-world user experience success strategies from global corporations. Featuring in-depth case studies from Yahoo!, Siemens, SAP, Haier, Intuit, Tencent, and more, UX Best Practices: How to Achieve More Impact with User Experience offers proven methods for instituting user-centered design in industrial environments.
Discover how to integrate user experience activities into product development processes for investment and consumer goods in different regions, reduce product complexity, increase product quality, and boost the bottom line. This comprehensive guide covers a variety of user experience techniques, such as analyzing user needs and expectations, creating design concepts, prototyping, using agile development, conducting usability testing, developing user interface guidelines, defining user interface patterns, and specifying metrics.
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Helmut Degen, Ph.D., works as a program manager for Siemens Corporate Research (SCR). He was previously a user experience design lead and senior user experience manager for Vodafone Global Marketing in Dusseldorf, Germany, and for the Siemens User Interface Design center in Munich, Germany.
Xiaowei Yuan, Ph.D., is an expert commissioner of the Standardization Administration of the People's Republic of China, and the founder of ISAR User Interface Design. He was previously head of the Siemens User Interface Design Center, Beijing, China.
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