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Grow from Within: Mastering Corporate Entrepreneurship and Innovation - Hardcover

Wolcott, Robert; Lippitz, Michael J.

 
9780071598323: Grow from Within: Mastering Corporate Entrepreneurship and Innovation
Hardcover
ISBN 10: 0071598324 ISBN 13: 9780071598323
Verlag: MCGRAW HILL BOOK CO, 2009

Inhaltsangabe

A hands-on guide for corporate managers on how to use innovation and corporate entrepreneurship to form new businesses on a regular basis, including in-depth coverage of the history, development, creation and implementation of companies that have sustained new businesses. 30,000 first printing.

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Über die Autorin bzw. den Autor

Robert C. Wolcott, Ph.D., a facultymember of the KelloggSchool of Management, NorthwesternUniversity, is the cofounder andexecutive director of the Kellogg InnovationNetwork (KIN): www.kinglobal.org. Heis a frequent speaker worldwide, advisor togovernments, and cofounder of strategyconsultancy and venture firm Clareo PartnersLLC (www.clareopartners.com).
Michael J. Lippitz, Ph.D., is asenior research fellow with theCenter for Research in Technology& Innovation (CRTI) at the KelloggSchool of Management, a principalwith Clareo Partners LLC, and a seniorpolicy analyst with the Institute for DefenseAnalyses (IDA).

Visit the authors atwww.growfromwithinbook.com

Von der hinteren Coverseite

Grow from Within provides frameworks and tools for new business design, along withadvice on how to plan and lead an ongoing innovation program based on your company sstrategic objectives and corporate context. You ll learn how to:

  • Define domains for new business creation that areclosely linked to overall corporate strategy
  • Conceive truly new businesses within your company
  • Fit all the pieces together at the organizational level
  • Transition new ventures into existing business units

Use Grow from Within to defeat commoditization, expand when acquisitions fail, andretain the talent that makes your company great.

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Verlag
MCGRAW HILL BOOK CO
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0071598324
ISBN 13 
9780071598323
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
260
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar