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Tips and Traps for Marketing Your Business (Tips & Traps) (Tips & Traps) - Softcover

Cooper, Scott

 
9780071494892: Tips and Traps for Marketing Your Business (Tips & Traps) (Tips & Traps)
Softcover
ISBN 10: 0071494898 ISBN 13: 9780071494892
Verlag: McGraw-Hill Education, 2008

Inhaltsangabe

Win new customers—and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today.

  • Connect with your target market
  • Unlock hidden streams of profit and increase sales
  • Develop and deliver a compelling story for your brand
  • Effectively and profitably manage customer relationships
  • Determine how much media weight is enough and how to avoid spending too much
  • Attract customers to your Web site

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Über die Autorin bzw. den Autor

Scott W. Cooper is president of Marketing EngineGroup, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-DayMarketing Plan. Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in project management at Brandgarten.

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Verlag
McGraw-Hill Education
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0071494898
ISBN 13 
9780071494892
Einband
Taschenbuch
Anzahl der Seiten
224
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Verantwortliche Person
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