How to apply Walt Disney's principles of Dream, Believe, Dare, Do, in any company for unprecedented growth and profits
'This book is about the real magic: Stimulating and harmonising the collective energy of your people.' -Ken Blanchard
Named a Fortune magazine 'Best Book of the Year' in 1999, The Disney Way has taught thousands around the world how to put Disney's 10 basic management principles to work in any company. Fully updated and featuring all-new success stories from companies of every size and in every sector, The Disney Way, Second Edition, analyses how Mike Eisner 'lost the pixie dust' and how Disney's new CEO, Bob Iger, has reawakened that 'sleeping princess of a company' by using Walt's legend as his compass.
Key features
Previous editions of The Disney Way sold more than 50,000 copies
The first edition of The Disney Way was named 'Best Business Book of the Year' in 1999
Provides readers with a framework and action steps for using Disney's principles to soar beyond traditional management
Capodagli and Jackson have emerged as leading experts on the Disney principles and speak to thousands around the world annually
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Together, Bill Capodagli and Lynn Jackson have been in constant demand for their “Creating the Magic with Dream, Believe, Dare, Do” seminars, and have assisted countless businesses and leaders around the world in applying the principles that have made Disney so successful.
So useful you may whistle while you work - Fortune
The original edition of The Disney Way was awarded a coveted Best Business Book of the Year by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success.
Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's dream, believe, dare, do credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success.
It was the Disney standard of imagination and engagement that inspired me so many years ago Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use. -from the new foreword by John Christensen, coauthor of the bestselling book FISH!
This book is about the real magic: Stimulating and harmonizing the collective energy of your people. -Ken Blanchard, bestselling author ofThe One Minute Manager
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