Über die Autorin bzw. den Autor

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

• More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
• Cross-referencing of categories to jump-start creative thinking
• A crash course in basic copywriting techniques
• Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Auszug. © Genehmigter Nachdruck. Alle Rechte vorbehalten.

WORDS THAT SELL

McGraw-Hill

Contents

Chapter One

MAKING THE READER SIT UP AND TAKE NOTICE

    TEASERS

    Free!
    Absolutely free!
    Free gift
    Free gift enclosed
    Valuable gift enclosed
    Your free _____ is enclosed
    Free download!
    Claim your free _____
    Check enclosed
    Free trial
    No-risk trial offer
    _____-day free trial offer
    No obligation ever!
    Exclusive offer
    Exclusive offer for _____ members only
    Limited-time offer
    Introductory offer
    Special get-acquainted offer
    For a limited time only
    _____ days only
    Dated material
    Send no money
    Risk-free opportunity
    Money-making opportunity
    You have been selected to ...
    A _____ has been reserved in your name
    Win ...
    Save ...
    Get a ...
    Bonus offer
    Rebate offer
    Urgent
    Important
    Important update
    Official documents enclosed
    Valuable document enclosed
    Valuable coupons enclosed
    Priority mail enclosed
    _____ enclosed
    Enclosed: _____
    Inside: _____
    Re: _____
    Here is the information you requested
    Immediate reply requested
    Your signature is required
    Please respond within _____ days
    Sign the enclosed _____ right away
    Last chance!
    Final notice
    A personal message from _____
    An urgent message for _____
    Photos inside
    Please do not bend
    Do not bend or fold
    Attention
    New!
    New offer
    Introducing ...
    Announcing ...
    As seen on TV
    Back by popular demand
    Price break!
    Prices slashed!
    $_____ in savings enclosed
    $_____ coupon enclosed
    Save _____% on _____!
    Take an extra _____% off!
    Lowest prices ever
    New low price!
    Price blowout!
    Outrageous deal
    Sale
    Spring _____ sale
    Summer _____ sale
    Fall _____ sale
    Winter _____ sale
    Private sale
    Members-only sale
    Members-only discount
    Special discount
    Grand opening
    Good news!
    Great news!
    Sneak preview!
    Your _____ is about to expire
    Imagine life without _____
    _____ reasons to ...
    _____ things they never tell you about _____
    _____ facts you should know about _____
    Startling news about _____
    Details inside ...


    FREE/PRIZE

    yours free
    absolutely free
    free of charge
    at no charge
    Valuable gift enclosed!
    Free gift!
    Free gift enclosed!
    Free gift with purchase!
    Free download!
    Free CD!
    Free catalog!
    Free course!
    Free sample!
    Buy one, get one free.
    We're giving away ...
    It's yours to keep.
    Keep it, use it, enjoy it!
    Keep it with our compliments.
    It's your bonus for ordering now.
    It's our gift to you.
    Accept this _____.
    You'll also receive a _____ at no extra charge.
    Send for free facts.
    This one's on us!
    Included at no extra cost
    No hidden fees
    No annual fee
    A $_____ value—absolutely free!
    A $_____ value—yours free!
    It's yours free just for saying "yes" to _____.
    Take it—it's yours!
    It's our way of saying "thank you."
    Claim your free _____!
    We'll reserve your bonus gift.
    Early bird bonus
    Win ...
    Win a brand-new _____!
    Play and win!
    Double your winnings!
    Over _____ chances to win!
    Take your pick of these fabulous prizes:
    Hundreds of prizes!
    All prizes will be awarded!


    SALE/DISCOUNT

    Save up to _____%
    _____% off!
    _____% discount!
    Price break!
    Price blowout!
    Prices slashed!
    New low price!
    We've rolled back prices.
    We've cut our prices on _____.
    Drastic reductions on _____.
    Take an extra _____% off the ticketed price!
    One-day sale!
    One day only!
    Shop till you drop!
...