The Houdini Solution: Put Creativity and Innovation to work by thinking inside the box: Why Thinking Inside the Box is the Key to Creativity (NTC SELF-HELP) - Softcover

Über die Autorin bzw. den Autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Von der hinteren Coverseite

Don't struggle against limitations. Think like Houdini­­and work your magic!

You've heard it a million times: Think outside the box. But what about Harry Houdini? The legendary magician did his best work shackled, handcuffed, and chained inside the smallest of boxes­­--and yet he managed to find his way out every time. The same is true with creativity. It's the restraints themselves that spark the creative process, inspiring the most ingenious solutions.

That's the secret of The Houdini Solution. Written by Ernie Schenck, the award-winning creative mind behind some of today's hottest advertising campaigns, this eye-opening book smashes through the clichés you've heard about creative thinking and shows you how to use that proverbial "box" to full advantage. You'll learn how to:

• Slip through the loopholes of the professional straightjacket
• Use that last-minute deadline as your chance to dazzle
• Face a wall of resistance and see an opening for success

It's not magic. It's creativity at work. And, inspired by Houdini, it's your golden opportunity to beat the odds, amaze your audience, and come out on top.