Secrets from the Innovation Room: How To Create High-Voltage Ideas That Make Money, Win Business, And Outwit The Competition - Softcover

Über die Autorin bzw. den Autor

Kay Allison is founder of The Energy Annex, a marketing innovation and consulting firm that shows clients including Avon, Kraft Foods, Nestle, and others how to create new, revenue-generating ideas. Allison is the executive in residence for Northwestern University's graduate Integrated Marketing Communications program, and has been quoted in leading publications including the Los Angeles Times, Investor's Business Daily, the Chicago Sun-Times, and the Economist.

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Learn how to generate innovative ideas with "break the board" thinking

Whether you believe it or not, you are naturally creative; the secret lies in knowing how to tap into your inner creativity. Secrets from the Innovation Room takes the mystery out of the creative process, describing a new way of thinking you can use to produce fresh, practical, money-making ideas guaranteed to revolutionize your firm's strategies and products and drive its growth.

Secrets from the Innovation Room details proven techniques for producing high-voltage concepts from your right brain, then using your left brain to shape them into useful solutions. This thought-stimulating guidebook features:

• Pages meant to be scribbled on, ripped out, rearranged--whatever it takes to get your creative juices flowing
• Self-tests, exercises, and other tools designed to help you isolate and eliminate your barriers to creativity
• The 10 Enemies of Innovation­­--How to recognize and avoid them

You've spent your entire life struggling against the notion that only other people are creative and the time has come to break away. Let Secrets from the Innovation Room show you how to bring your natural creativity to the forefront by implementing a step-by-step process for producing profitable, hero-making ideas--whenever, wherever, and "whyever" you need them.