The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Your Profits Through the Roof - Softcover

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James DeSena is a sales consultant whose clients include Chrysler, Carnegie Bank, Intel, Johnson & Johnson, Novartis, Procter & Gamble, Sharp Electronics, and other Fortune 500 companies.

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Don't just watch them--join them! Become a member of that elite group of sales pros who consistently break records in every selling environment. The 10 Immutable Laws of Power Selling reveals the secrets of world's greatest power sellers and shows you how to set some records of your own.

With case studies, examples, and stories from such leading companies as Bayer, Harris, Marriott, Siemens, and others, leading sales consultant and trainer Jim DeSena shows how to become a self-starter who seeks challenges, adapts to changing conditions, and generates innovative solutions that add value. In mastering DeSena's 10 laws, you'll learn how to:

• Make more sales and earn higher commissions--even in a recessin
• Find new and better ways to serve customers every day
• Identify clients' needs and forge solutions to fit those needs
• Build and manage strong customer relationships for long-term success

"Jim DeSena provides a comprehensive guide to determine who your customers are, how to get in their offices, what to say when you're there, and how to close the sale. There is a lot of power in this little book and a lot of money in his powerful techniques."

--Alan Weiss, Ph.D., author of Million Dollar Consulting

"Jim has skillfully applied his enthusiastic speaking methods to the written page! He emphasizes that effective sales leadership must both recognize and influence change, and he demands the sort of introspection necessary to achieve exceptional sales results."

--Lance A. Scott, president and CEO, FeinFocus USA, Inc.